Consumer Preferences

Context-Dependent Evaluations [1] [2]
Prospect Theory [1]
Range-Frequency Theory [1]
Assimilation-Contrast Theory [1]
Gestalt Theory [1] [2]
Alternative-by-Alternative Presentation [1]
Attribute-by-Attribute Presentation [1]
Joint Evaluation/Separate Evaluation [1] [2]
Decoy Options [1] [2] [3]
Phantom Options [1] [2] [3] [4]
Compromise Options [1] [2] [3] [4]
Risk [1] [2]
Outcome Ambiguity [1]
Social Preferences [1]
Lecture Materials [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]