Introduction To Marketing
Marketing Strategy
Selecting a Target Group
Brand Positioning
Selecting Product Categories

Marketing Objectives
Brand Awareness
Consumer Attitudes
Customer Satisfaction
Customer Loyalty

Marketing Management
Product Management
Sales Management
Market Communication

Lecture Material Summer Term 2020:
Introduction [1]
Entire Text of the Lecture [2][3][4][5][6]
Supplementary Material for the Lecture (Kontrollfragen) [7]
Mathematical Exercises [8]
Sample of the Exam [9]