Product Management

Introduction 
Developing Ideas [1]
Product Positioning [1]
Specifying Ideas
Ideas & Organization
Total Quality Management 
Research & Development [1] [2] [3] [4] [5]
Network Planning
Product Design [1] [2]
Brand Name [1] [2]
Market Tests 
Forecasts of Sales
Assortment [1]
Lecture Materials [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12]

Pricing

Introduction
Psychology of Prices [1]
Price Partitioning [1] [2] [3]
Price Level [1] [2] [3]
Price Warranty [1]
Demand-Driven Pricing [1]
Competitor-Based Pricing  
Cost-Based Pricing
Price Differentiation [1]
Special Prices [1] [2]
Lecture Materials [1] [2] [3] [4] [5] [6] [7] [8]

Sales Management

Introduction 
Areas of Decision
Special Types of Sales Management [1]
Interacting with the Customer [1] [2] [3] [4]
Retailing [1]
Sales Force [1] [2]
Sales Planning
Lecture Materials [1] [2] [3] [4] [5] [6] [7] [8]

Market Communication

Introduction
Media Categories
Planning the Advertising Budget 
Allocating the Advertising Budget 
Timing 
Testimonials and Celebrities [1] [2] [3]
Website Quality [1] [2] [3]
Intermediaselection
Intramediaselection [1] [2]
Lecture Materials [1] [2] [3] [4] [5] [6] [7] [8]

Formula Collection [1]
Guideline for Empirical Studies [1]
Übungsbuch (7. Auflage) [1]