Marketing Management

Product Management

Introduction 
Developing Ideas [1]
Product Positioning
Specifying Ideas
Ideas & Organization
Total Quality Management 
Research & Development [1] [2]
Network Planning
Product Design [1] [2]
Brand Name [1] [2]
Market Tests 
Forecasts of Sales

Pricing

Psychology of Prices [1]
Demand-Driven Pricing [1]
Competitor-Based Pricing  
Cost-based Pricing
Price Differentiation [1]
Special Prices [1]

Sales Management

Introduction 
Areas of Decision [1]
Special Types of Sales Management [1]
Interacting with the Customer [1] [2] [3]
Retailing [1]
Sales Force [1] [2]
Sales Planning

Market Communication

Introduction
Media Catgories
Planning the Advertising Budget 
Allocating the Advertising Budget 
Timing 
Intermediaselection 
Lecture Materials
Exercises

Market Research

Introduction Primary and Secondary Research
Data Collection 
Data 
Experimentation [1]
Sampling
Basics of Data Analysis
Quality Criteria of Estimators
Statistical Tests 
Analysis of Variance 
Regression Analysis