All I Need Is Music
– Many famous companies rely on the power of music in advertising. In commercials, music is normally processed as background music. If you listen to the examples below consciously, the music becomes foreground music. Close your eyes and listen. What are your impressions about the promoted brands then? –
- Air France (2011): Dance to KV 488,2
- Ariel (2016): Loket
- Audi (2013): Advanced Edition
- Banco Sabadell (2012): Flashmob
- British Airways (2008): Lakme
- Cadbury (2008): Gorilla
- Carlton Draught (2010): Sky divers
- Carlton Draught (2010): Slo Mo
- Carlton Draught (2010): The big ad
- Chevrolet (2012): Shevy Sonic Stunt Anthem
- Ciroc Vodka (2011): Syndrome
- Coca-Cola (2006): Border
- Coca-Cola (2008): It’s Mine
- Coca-Cola (2010): Sleepwalker
- Coca-Cola (2011): The Siege Dragon
- Coca-Cola (2012): Dancing Polar Bear
- Coca-Cola (2013): Polar Bears
- Darbo (2008): No title
- Deutsche Telekom (2008): Paul Potts in Britain’s got Talent
- Diesel perfume (2008): Fuel your life DV 100
- Doritos (2009): Power of Crunch
- Doritos (2013): Dog
- Edeka (2014): Supergeil
- Evian & Hewlett Packard (2010): Brand New Key
- Heinecken (2011): The Golden Age
- Hewlett Packard (2008): Touchsmart
- Hewlett Packard (2010): Envy
- Hyundai (2010): Sonata KV 331
- Jordan Nike sportswear (2012): Basketball
- Kia (2014): Soul hamsters
- Kiwi Rail (2013): Take a Break – Take a Train
- Levi’s jeans (2002): Freedom to move
- London Marathon (2011): Anthem
- Mercedes (2010): Ich liebe Autowerbung
- Mercedes (2012): Hummelflug
- Microsoft Xbox 360 (2008): Gears of War
- Pantene shampoo (2009): You can Shine
- Pantene shampoo (2010): Live your Live
- Pepsi (2006): Carmen
- Pepsi (2011): We will rock you
- Red Bull (2012): Sail
- Renault (2008): Ballet and Crash Safety
- Three.co.uk (2014): SingItKitty
- UEFA (2010): Champions-League (Original Hymn)
- Victoria Secret’s (2016): Angel in Venice
- Volkswagen (2011): Ich will
- Volvo (2016): Prologue
- Volvo (2016): Epilogue
Special music videos: fashion show commericals