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Wimu was founded in 1993. It served as a platform that connected companies, students, and the chair of marketing. This organization was terminated in 2024. Thus, this website is a private website of Heribert Gierl.

Heribert Gierl, born 1959, studied Business Administration at the University of Regensburg in Germany where he received the doctoral degree and the post-doctoral degree. He was visiting lecturer at the University of Edinburgh, professor (ad interim) of Market Management at the Faculty of Agriculture and Horticulture at the Technical University of Munich in Weihenstephan, professor (ad interim) of Business Administration at the University of Regensburg, and a founding professor of Business Administration at the Technical University of Freiberg. Since 1992 he is professor of Business Administration with a special focus on Marketing at the University of Augsburg. He was called to the Technical University of Munich, to the Technical University of Freiberg, and to the University of Cologne.

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